Do your landing pages work? They are the hardest part of online fundraising to get right. Here's something that may help you improve them, from the Unbounce blog: A Classic Formula for Gut Checking Your Landing Page Headlines.
Here's what you do: pick an element of your landing page copy. The headline, subhead, or benefit copy -- and ask these questions:
- Is this useful? Does this provide value to my visitor?
- Is this unique? Is this different from anything they've seen before? Does it promise a unique benefit?
- Is this urgent? Does it give them a reason to act now?
- Is this ultra-specific?
If you answered "no" to any one of these questions, you are losing donations. Revise and look at it again.
That's how you work your way toward great conversion rates.