Storytelling that persuades donors to action isn't magic. You just have to make sure your has these elements:
- It's about the donor (not about your awesome organization)
- It leads to the donor taking action -- entering the story
- It's unfinished -- you want to donor to create the satisfying end to the story.
Interested in mastering the art of storytelling? You should attend the Nonprofit Storytelling Conference, November 6-7 in Seattle.