The most results-impacting element of any fundraising email is the subject line. If you don't get them to open your message, they can't respond to it.
There's a secret weapon that can expand what you can do and say with that tiny slice of information: You can use emojis -- symbols -- in addition to words.
The Campaign Monitor blog notes that emojis have shown to improve open rates. They make emails stand out in crowded inboxes and can communicate thoughts and emotions in a smaller space.
So how do we use them? Here are some hints at The real scoop on email emoji in subject lines. Consider these things when you include emojis in subject lines:
- Tone. Emojis can inject a sort of jokey tone that's probably not compatible with the compassionate emotion that stirs people to donate. Be careful not to let that happen. (You probably want to stay away from the "smiling poop" emoji.)
- Audience demographics. Donors are older. They may not "get" what you're saying with emojis. Do a reality check on this.
- Rendering issues. Emojis don't look the same on all devices, and not all emojis even work everywhere. Make sure you check so your emoji doesn't show up as a plain rectangle or a block of code.