It seems Marketoonist has been listening in on nonprofit meeting rooms:
See it at Social Marketing Hype.
Social media marketing isn't magic. Like every other channel, it has strengths and weaknesses. Doing it right is hard work. And it takes time to grow.
If you enter the field with all that in mind, you can make it worth the trouble. If you're expecting magic, you will be disappointed -- and you'll do it wrong!