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Here's my column in this month's FundRaising Success magazine, Abstract Art -- or Fundraising?.
Teaser: ... the ad agency guys? They're allergic to the specific and obvious. Those things don't stand a chance with the awards judges, who want the edgy, clever, obtuse and unusual -- not the literal and straightforward. So the ad guys stay as far away from specificity as they can get.
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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.
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