How to get donors talking about you

Everything would be so great if your donors would just talk about you. Businesses want that too, and we can listen in on their conversation about that at the Duct Tape Marketing blog, at 5 Ways to Get Your Customers Talking. These things can also work for fundraisers who want donors to spread the word about you:

1. Ask them -- The best word of mouth starts with "word of listen."
2. Teach them -- sometimes you've got to help it along.
3. Include them -- People like to be asked what they think.
4. Star them -- Letting a customer testimonial or success story go uncaptured ... is downright criminal
5. Surprise them -- few things get people talking faster than surprising them.