Maybe you've seen the discussion that's making the rounds about how fundraising might change in the next ten years. The central question many are tackling is How will donors be different in 2020 and how will they be the same?
Ken Burnett takes a swing at the question at 2020 vision: What might be the future for fundraising? Interestingly, he looks more at fundraisers than at donors, and makes this prediction:
Fundraisers will wake up to the fact that they are selling neither their organizations nor their causes, nor their missions and certainly not all the nuts and bolts and insignificant minutiae of what they do. Rather they are promoting joy, the warm glow, the exhilaration, the sense of achievement and fulfillment, even the meaning of life. As business life and political life are so discredited now, the timing for all this could not be better now.
Hey, if even a few more fundraisers figure that out, we'll raise a lot more money, enrich a lot more donors' lives, and fund a lot more good deeds.
So I hope Ken is right.
I personally know quite a few organizations that are already thinking this way, and many more that are heading in this direction. But far too many fundraisers are trapped in a fundraising model that's all about them, and not about their donors.
My little 2020 prediction: Some of the world's best-known and largest nonprofit organizations will disappear by the year 2020 because they couldn't master the art of actually speaking to donors.
Thanks to The Agitator for the tip, along with some cogent thoughts on these things.