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29 January 2010

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the campaign says it's ending Jan. 2010, has anyone gotten and update on how it actually did? It seems like unlikely way to raise funds but if it worked, maybe it was a good test.

This is so timely! I'm going through a list of ideas and of course some totally flopped. Yet if I hadn't come across the bad ideas, I wouldn't have had the good ones either. Great post!

I think there’s a corollary here: ideas usually come attached with ego because they spring from the person’s soul and therefore are always infused with the person’s identity.

So, on the organizational side it needs to create a receptive atmosphere for idea generation.

The other side then is that individuals who are idea generators (by nature? Because some are wired more that way) need to recognize that not all ideas are good/sound/right for the moment and be able to let them go without taking it personally.

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here.

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About the blogger
JeffJeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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Instead of talking at donors, TrueSense is proving it's smarter to listen. Asking donors how they prefer to give. Because we’re about creating relationships and building trust and communicating honestly and powerfully. One to one. Want to talk fundraising? Drop me a line.
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