Homer Simpson for Nonprofits: read it

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23 March 2010

Run, don't walk, to get the new free e-book from Network for Good, Homer Simpson for Nonprofits (PDF; registration required).

You'll get detailed knowledge from behavioral economics, applied to fundraising. Things like:

The left brain need not apply.
Stick to social norms, not market norms.
Small, not big.
Hope, not hopeless.
Peer pressure still works.
We listen to authority.
The more you ask for, the more you get.

This is stuff that will make you a better fundraiser.

Posted by Jeff Brooks on 23 March 2010 at 08:44 in Books | Permalink

Technorati Tags: fundraising

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This is a great book. I just finished reading it this morning. Thanks for posting it, Jeff!

Posted by: Jill Perry | 23 March 2010 at 13:17

Thanks for the shout out, Jeff. And thanks Jill for reading it!

Posted by: Katya Andresen | 24 March 2010 at 17:50

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger

Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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Instead of talking at donors, TrueSense is proving it's smarter to listen. Asking donors how they prefer to give. Because we’re about creating relationships and building trust and communicating honestly and powerfully. One to one. Want to talk fundraising? Drop me a line.

Read the book!

At last, the book you really need to read about fundraising. I wrote it for you: All the stuff you wish you (or your boss) knew about fundraising that motivates donors to give, give frequently, and give joyfully.

Some of what you'll find here may seem contrarian. It's not. It's proven, tested, real-life stuff that actually works. If you care about fundraising, about your donors, and about supporting your cause, you need to read The Fundraiser's Guide to Irresistible Communications by Jeff Brooks.