Tom Ahern has an excellent client that wants to succeed. That's the best kind. As Tom says, I have this lovely client.
This client doesn't balk at letting Tom write to the donors about the donors:
... I've been exploring the limits of donor-centricity, writing full-body flattery baths. And the results are in.... a 75% improvement in response, by merely focusing on the supreme importance of donors.
I hate to say it, but: Duh!
Put a talented fundraising writer to work and let them focus on donors, rather than how cool, capable, and important the organization is -- it's just going to work.
It's too bad it takes an unusual organization like Tom's lovely client to allow fundraisers to focus in on donors.
This is a fundraising strategy that's open to any organization that's willing to do it. Is something stopping you?