Superman was on to something with his iconic battle cry, Up, up, and away! As reported in Scientific American: Why Escalators Bring out the Best in People, several studies that linked upward motion with virtuous behavior, including this one:
... twice as many mall shoppers who had just ridden an up escalator contributed to the Salvation Army than shoppers who had just ridden the down escalator.
Don't conclude too much from this, but I think it hints that using the imagery of upward motion and height is likely to be good fundraising.
Find reasons to use verbs like:
- Take Off
And nouns like:
Make your copy feel like the equivalent of riding up an escalator. Or leaping heroically into the sky like Superman. When your readers see that donation bucket at the top, they may be a little more likely to give.
Thanks to Transformational Giving for the tip -- which added the astute observation that it might be smart to hold your luncheon or other fundraising event on the second floor of the venue rather than the ground floor.