The original fundraiser is the house of worship. Nonprofit organizations that are not houses of worship are a fairly new thing. Smart nonprofits would pay some attention to fundraising techniques developed over thousands of years by houses of worship.
That's why I read at the Get off the Couch blog post, 4 things nonprofits can learn from churches. Here are the four things:
- Churches understand the value of the human connection.
- Churches regularly gather their membership for common experiences.
- Churches foster a deep, emotional connection.
- Churches understand the influence of a multi-generational family.
How many of those things can you make happen with your donors? The more you can do, the better your fundraising results will be.