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20 May 2011

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I made this book required reading for every advertising class I taught at SPU. Though 14-years old, it is still one of my favorite business books.

You had me at the title. I'm on the waiting list for this at the library. (Yes, it may be 14 years old, but there's a waiting list.)

A personal favorite: The Heart Aroused, Poetry and the Preservation of the Soul in Corporate America, by David Whyte

Jeff, thanks for a terrific recommendation. I've NEVER heard of this one and even if I had would probably not have gone for it. Now I will!

Jeff, thank you for recommending this book. I just started reading it and absolutely love it!

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger
JeffJeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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Instead of talking at donors, TrueSense is proving it's smarter to listen. Asking donors how they prefer to give. Because we’re about creating relationships and building trust and communicating honestly and powerfully. One to one. Want to talk fundraising? Drop me a line.
Read the book!
TheFundraisersGuide At last, the book you really need to read about fundraising. I wrote it for you: All the stuff you wish you (or your boss) knew about fundraising that motivates donors to give, give frequently, and give joyfully.

Some of what you'll find here may seem contrarian. It's not. It's proven, tested, real-life stuff that actually works. If you care about fundraising, about your donors, and about supporting your cause, you need to read The Fundraiser's Guide to Irresistible Communications by Jeff Brooks.
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