Branding, Fundraising Living in Harmony

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08 July 2011

Branding, Fundraising Living in Harmony

Here's my column in this month's FundRaising Success magazine, Branding, Fundraising Living in Harmony.

Teaser: "If the donors don't get the brand, doesn't that mean the brand experts didn't get the donors? Which came first, the donor chicken or the brand egg?"

Posted by Jeff Brooks on 08 July 2011 at 08:05 | Permalink

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Don't hold back Jeff.

Posted by: Bill | 08 July 2011 at 08:20

Excellent article. I have often experienced the brand team set a new target audience and most certainly below 55!!!

Posted by: Lysh | 09 July 2011 at 00:08

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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