8 Fundraising Ninja Tricks

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26 September 2011

Here's my column in this month's FundRaising Success magazine, 8 Fundraising Ninja Tricks.

Teaser: "While everyone else is laboring to get random people to 'like' them on, the fundraising ninja is cranking out corny, old direct mail and raising a ton of money."

Posted by Jeff Brooks on 26 September 2011 at 07:43 | Permalink

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Fundraising Ninja column should be shared with EVERY fundraiser on the planet. Well, every fundraiser who wants to actually raise money and retain donors beyond the first gift, that is. Thank you, Jeff.

Posted by: Lisa Sargent | 26 September 2011 at 13:54

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger

Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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Instead of talking at donors, TrueSense is proving it's smarter to listen. Asking donors how they prefer to give. Because we’re about creating relationships and building trust and communicating honestly and powerfully. One to one. Want to talk fundraising? Drop me a line.

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At last, the book you really need to read about fundraising. I wrote it for you: All the stuff you wish you (or your boss) knew about fundraising that motivates donors to give, give frequently, and give joyfully.

Some of what you'll find here may seem contrarian. It's not. It's proven, tested, real-life stuff that actually works. If you care about fundraising, about your donors, and about supporting your cause, you need to read The Fundraiser's Guide to Irresistible Communications by Jeff Brooks.