What's wrong with your fundraising?

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10 November 2011

Read this post at Katya's Nonprofit Marketing Blog: 3 Diagnoses for why your message isn't getting through. The diagnoses:

"Field of Dreams" syndrome. Declaring your existence is not a marketing campaign.
"It's all about us" disease. Why should donors care? What can they accomplish?
"Call to inaction" problem. Be direct, specific and clear!

These are extremely common problems in fundraising, and if you have them, they are killing your results.

Posted by Jeff Brooks on 10 November 2011 at 05:29 in Fundraising | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger

Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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Instead of talking at donors, TrueSense is proving it's smarter to listen. Asking donors how they prefer to give. Because we’re about creating relationships and building trust and communicating honestly and powerfully. One to one. Want to talk fundraising? Drop me a line.

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At last, the book you really need to read about fundraising. I wrote it for you: All the stuff you wish you (or your boss) knew about fundraising that motivates donors to give, give frequently, and give joyfully.

Some of what you'll find here may seem contrarian. It's not. It's proven, tested, real-life stuff that actually works. If you care about fundraising, about your donors, and about supporting your cause, you need to read The Fundraiser's Guide to Irresistible Communications by Jeff Brooks.