Read this post at Katya's Nonprofit Marketing Blog: 3 Diagnoses for why your message isn't getting through. The diagnoses:
- "Field of Dreams" syndrome. Declaring your existence is not a marketing campaign.
- "It's all about us" disease. Why should donors care? What can they accomplish?
- "Call to inaction" problem. Be direct, specific and clear!
These are extremely common problems in fundraising, and if you have them, they are killing your results.