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26 January 2012


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Oh, Jeff; I love this post! As an independent grant writer, I have these awesome clients who are intimately involved with their project or program (which is awesome), but they think they know something about grant writing and they're always trying to throw in their two cents (which is far from awesome). Great post, Jeff. I update my blog with the latest news on grant awards and fundraising every night if you care to see it (http://grantpros2011.wordpress.com). My website also has lots of info on grants and grant writing at http://www.grantpros.org

Jeff, I laughed SO OUT LOUD when I read this!

When I present about online giving (and now, social media), I always start with something similar, which basically is the biggest hindrance to starting online/social programs:

The boss'/board's response(s) to the proposal:

-- *I* wouldn't give *MY* credit card number online, so... (the rest of our donors probably won't either)
-- *I* don't have a Facebook account, therefore...(nobody who agrees with our mission would bother following us if we created one)

...and so on...

Once we (nearly all) acknowledge that THIS will be the biggest hurdle to getting the new system in place, grasping the rest of it is all downhill from there!

Heaven save us from the "everybody must feel the way *I* do" supporters!!

Valerie Lambert
Bilou Enterprises

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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JeffJeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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