« All fundraising is emotional -- you can't leave the emotions out | Main | Fundraising involvement device: upsides and downsides »

26 January 2012


Feed You can follow this conversation by subscribing to the comment feed for this post.

Oh, Jeff; I love this post! As an independent grant writer, I have these awesome clients who are intimately involved with their project or program (which is awesome), but they think they know something about grant writing and they're always trying to throw in their two cents (which is far from awesome). Great post, Jeff. I update my blog with the latest news on grant awards and fundraising every night if you care to see it (http://grantpros2011.wordpress.com). My website also has lots of info on grants and grant writing at http://www.grantpros.org

Jeff, I laughed SO OUT LOUD when I read this!

When I present about online giving (and now, social media), I always start with something similar, which basically is the biggest hindrance to starting online/social programs:

The boss'/board's response(s) to the proposal:

-- *I* wouldn't give *MY* credit card number online, so... (the rest of our donors probably won't either)
-- *I* don't have a Facebook account, therefore...(nobody who agrees with our mission would bother following us if we created one)

...and so on...

Once we (nearly all) acknowledge that THIS will be the biggest hurdle to getting the new system in place, grasping the rest of it is all downhill from there!

Heaven save us from the "everybody must feel the way *I* do" supporters!!

Valerie Lambert
Bilou Enterprises

The comments to this entry are closed.

What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

Enter your email address:

Delivered by FeedBurner

Subscribe with the reader of your choice
About the blogger
JeffJeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

Blog policies
TrueSense logo
Instead of talking at donors, TrueSense is proving it's smarter to listen. Asking donors how they prefer to give. Because we’re about creating relationships and building trust and communicating honestly and powerfully. One to one. Want to talk fundraising? Drop me a line.
Writing for fundraisers

Words2Moneybook Admit it: Fundraising writing is weird.

So many people get thrown into the work of writing fundraising without ever being told about the weird they need to live with -- and master -- if they're going to succeed.

Until now. How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing by Jeff Brooks, is specifically and tightly aimed at helping you write better fundraising. Including things like ...
  • Specifically how to ask.
  • How to use rhyme to make your message more memorable and persuasive.
  • How to tell stories that motivate donors to give.
  • How to meet donors' emotional needs.
  • Whether you should use guilt as a motivator.
Whether you're working on your very first fundraising writing assignment or you're a seasoned veteran ... whether you want it for yourself or need to show someone else how the pros write fundraising -- or both -- this is a book you should order today.
Irresistible fundraising!
TheFundraisersGuide Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.

Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today from Amazon.

Branding can boost fundraising

MoneyRaisingNonprofitBrand Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think! If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.

Popular series

stupid nonprofit ads

Uncle Maynard's

Jeff's Inferno

Blog powered by Typepad