If they don't care about you now, why will they care about you on Pinterest

« World's shortest stupid nonprofit ad | Main | If your brand is boring you, you're doing something right »

30 March 2012

If they don't care about you now, why will they care about you on Pinterest

Ouch!

Social media sites are not refuges for failing fundraising programs. If you're failing in the mail or email, you won't make it up in Facebook. And if you're not getting any action now in Facebook, don't think Pinterest will solve your problems.

If you aren't successfully raising funds through email, postal mail, telephone, or any other medium, the problem is not likely the media. It's what you're doing with them. You are failing to connect your cause with people, and there never was and never will be a communications medium that solves that problem for you.

Posted by Jeff Brooks on 30 March 2012 at 08:26 in Net Stuff | Permalink

Technorati Tags: fundraising, nptech, socialmedia

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a0120a59ccea7970b0167646efe45970b

Listed below are links to weblogs that reference If they don't care about you now, why will they care about you on Pinterest:

Comments

You can follow this conversation by subscribing to the comment feed for this post.

Is that fact that Chrome won't let me pin this part of the irony?

Posted by: Ashley | 30 March 2012 at 11:46

Ashley: Not intentionally! But that's pretty funny.

Posted by: Jeff Brooks | 02 April 2012 at 16:40

I have already provided all the needed proof and told my entire story for people to know my cause. And yet, out of 300 people who has viewed my fundraising blog, only 5 made a donation. Now this post is really making me think even more deeper Jeff. :-)

Posted by: Eden | 23 April 2012 at 06:39

The comments to this entry are closed.

What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

Subscribe with the reader of your choice

Subscribe to this blog's feed

About the blogger

Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

Blog policies

Podcast:

Instead of talking at donors, TrueSense is proving it's smarter to listen. Asking donors how they prefer to give. Because we’re about creating relationships and building trust and communicating honestly and powerfully. One to one. Want to talk fundraising? Drop me a line.

Read the book!

At last, the book you really need to read about fundraising. I wrote it for you: All the stuff you wish you (or your boss) knew about fundraising that motivates donors to give, give frequently, and give joyfully.

Some of what you'll find here may seem contrarian. It's not. It's proven, tested, real-life stuff that actually works. If you care about fundraising, about your donors, and about supporting your cause, you need to read The Fundraiser's Guide to Irresistible Communications by Jeff Brooks.