Quick: What percentage of the US Mail is solicitations from nonprofits?
My guess was about 20%. (It's about a third of what's in my mailbox.)
The truth? It's 0.5%.
Not even one percent. I'll bet you, like me, guessed a massively higher percentage than 0.5%.
So relax a little. We -- all of us together -- are not overflowing people's mailboxes. Others are doing the overflowing. Don't beat yourself up.
And then read this excellent post about fundraising through the mail at Passionate Giving: What's Wrong with the Mail?
Mail is still a great way to communicate with and motivate donors.
See also this USA Today article on the same topic.