Fundraising projects can go wrong in so many ways. One of the most sneaky and insidious is pointed out at this post from The Far Edge of Promise: It Wouldn't Hurt To...
You know when you're doing a fundraising project says it wouldn't hurt to add this to the job? And you say, "No, I can't see that it would hurt." That's where the problem starts ...
... the real concern with this seemingly innocuous statement is that you run a far greater risk of clouding an exceptionally good and helpful message or focus by adding something that confuses.
"It wouldn't hurt" often comes late in the project. When you're getting weary of it and wanting to move on. Your defenses are low. You have the energy to say yes, but not the energy to dispute the change. And the suggestions isn't wacky or super-destructive -- why not?
But that little add-on is more often than not a mistake.
Fundraising depends on simplicity and single-mindedness. Those little additions that shouldn't hurt usually do hurt.
The right way to do a fundraising project (almost any project, really) is this: Before you start work, put in writing exactly what you're going to create. Circulate that among everyone who has a stake in the work. Make sure they know this is the blueprint, and once everyone agrees, there will be no "one more things" added to it. Then stick to the plan.
Because those last-minute additions could hurt a lot.