Here's a helpful presentation: 7 reasons why your subscribers don't respond to your email campaigns.
- They didn't receive it.
- They don't know you.
- They don't see why they should open it.
- They don't see what's in it for them.
- They don't know what to do next.
- The landing page is not optimized for conversion.
- The offer is not relevant.
There's a lot of detail under each of those things, but fixing it all can really revolutionize your online fundraising.