If you're like most of us, your website gets a shocking number of visitors who never sign up for anything, never take action, never give donations.
They just show up (who knows why?) and then leave.
Here's a simple, look at this problem from the KISSmetrics blog: What The Highest Converting Websites Do Differently.
Conversions -- people converting from visitors to action-takers -- are what you want. And here are what the smart kids do to get them:
- They Make Their Unique Value Proposition(s) Clear
- They Test Their Calls-to-Actions
- They Test Their Headlines
- They Tend To Have Short Forms