How to turn website visitors into online donors

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17 May 2012

How to turn website visitors into online donors

If you're like most of us, your website gets a shocking number of visitors who never sign up for anything, never take action, never give donations.

They just show up (who knows why?) and then leave.

Here's a simple, look at this problem from the KISSmetrics blog: What The Highest Converting Websites Do Differently.

Conversions -- people converting from visitors to action-takers -- are what you want. And here are what the smart kids do to get them:

They Make Their Unique Value Proposition(s) Clear
They Test Their Calls-to-Actions
They Test Their Headlines
They Tend To Have Short Forms

Posted by Jeff Brooks on 17 May 2012 at 07:28 in Net Stuff | Permalink

Technorati Tags: fundraising

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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