If you email campaigns aren't working, here are some possible reasons why, from the VerticalResponse Email Marketing Blog, at 9 Mistakes We Make with Our Email Marketing:
- Buying or renting an email list.
- Frequency -- mailing too little or too much.
- Having a lame subject line.
- Not following best practices.
- No call-to-action.
- Your links stink.
- List not targeted.
- You're not social.
- Your content sucks.
I'll add one more that I see all the time in email fundraising:
- Your landing page is bad. (Irrelevant, unconnected to the email, hard to use, packed with irrelevant links, etc.)