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Here's some helpful info for emailers from the Constant Contact Email Marketing blog: 7 Design Mistakes That Make Readers Trash Your Emails. Some of the mistakes:
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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.
At last, the book you really need to read about fundraising. I wrote it for you: All the stuff you wish you (or your boss) knew about fundraising that motivates donors to give, give frequently, and give joyfully.Blogroll
The Agitator
Email marketing is one of the most powerful and effective forms of marketing today. Email campaigns can be quickly deployed, offers measurable results, allows one-to-one communication and personalization and delivers a very high return on investment relative to other marketing options.
Posted by: consumer lists | 17 August 2012 at 03:52