Some of my coolest ideas have little chance of making a difference in the world. Because they're complicated. I understand them, but nobody else does.
MarketingProfs Daily Fix Blog points out the difficulty of this situation at Want Your Idea to Be Loved? Keep It Simple:
A great idea is only great when others can understand it and easily act on it. The best ideas are similar to magic; they are amazing yet easily understood on the surface. In a time of an overwhelming abundance of information, data, and options, the more efficiently you can explain your strategy, the better it most likely is.
If your idea is still complicated, it's not finished.