How to get your email newsletter read

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05 June 2012

E-newsletters are tough to make work. I think we're still in the midst of discovering what really works. But here are some thoughts from the VerticalResponse blog: 5 Golden Rules to Creating a Significant Email Newsletter:

Be informative
Lose the (sales) hype
Keep it brief & aim for a click
Be reliable and consistent
Let them opt-out easily

It's a start.

Posted by Jeff Brooks on 05 June 2012 at 03:13 in Net Stuff | Permalink

Technorati Tags: enewsletters, fundraising, nptech

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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