Two sins of fundraisers

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25 June 2012

A recent Seth Godin post lists Seven marketing sins. Two of these sins are especially endemic to nonprofits:

Selfish: Your fundraising is all about you, not your donors.
Self-absorbed: You want others to see things the way you see them and care about things the way you care.

These common fundraising sins cause nonprofits to raise a lot less money than they would otherwise.

Repent! You can do a lot better when you turn away from these things.

Posted by Jeff Brooks on 25 June 2012 at 07:07 in Fundraising | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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