Design a logo that doesn't chase away donors

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02 July 2012

Design a logo that doesn't chase away donors

I have a theory (unprovable, but somewhat supported by experience) that your organizational logo can only help you a little when it's good, but it can hurt you a lot if it's bad.

Here are some tips from The Duck Call for designing the non-bad type of logo: Don't let your logo trip you up.

A good logo:

Doesn't have to show everything your organization does.
Doesn't even have to show anything your organization does.
Doesn't have to include an illustrated mark.
Can turn around a disadvantage.
Can make people look (and think) twice.

Posted by Jeff Brooks on 02 July 2012 at 06:30 in Branding | Permalink

Technorati Tags: design, fundraising, logo

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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