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23 July 2012

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Agree 100%. It's why I wrote about how nonprofits must do marketing today from outside/in rather than inside/out. http://clairification.blogspot.com/2012/06/5-reasons-why-nonprofit-marketing-must.html#more It truly is all about the customer experience, so we've got to strive to understand that experience. Flawless service is important. Also, providing information/programs/services that are relevant. Our donors see a need and seek, through us, to fill it. If we don't see the same need as they do, we'll never connect or fulfill our brand promise.

Glad you found the post useful. I think NPOs really need to think about this from the perspective of volunteers, donors and advocates. These three stakeholder groups often have the most engaged individuals serving in multiple functions, volunteer and fundraiser, etc.

What is their experience across the roles? Do you treat volunteers like crap, but donors like gold? What does that say?

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger
JeffJeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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Instead of talking at donors, TrueSense is proving it's smarter to listen. Asking donors how they prefer to give. Because we’re about creating relationships and building trust and communicating honestly and powerfully. One to one. Want to talk fundraising? Drop me a line.
Branding can boost fundraising

MoneyRaisingNonprofitBrand Is branding evil? Of course not. It only seems that way sometimes because it is so often wrongly applied to nonprofits.

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If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.
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