I've noticed that on nearly every fundraising direct mail copy-approval committee there's at least one person who thinks direct mail is stupid, lame, annoying.
That person makes it his mission to single-handedly reform the conventions of direct mail. That is to say, to completely ruin the direct mail at hand.
Why do we listen to people who aren't on board with the work we're doing?
Seth Godin weighs in on this question at Unanimous is not an option:
Trying to please everyone will water down your efforts, frustrate your forward motion and ultimately fail.
Shun the non-believers.
The non-believers are everywhere. Maybe more so in fundraising than other places. They are a sort of anti-Midas, turning everything they touch into something decidedly unlike gold.
I'm with Seth: Shun! If you can.
More on destructive approval processes.