Here's my Fundraising Ninja column in this month's FundRaising Success magazine, Are Your Online and Offline Efforts in Sync?.
Teaser: "Many organizations today have falling direct-mail response rates and little or no increase in online giving. Those are the Great Compromise organizations.
Others have stable (even improving) direct-mail results -- and skyrocketing online giving. Those are the ones not shackled by the Compromise."