Are Your Online and Offline Efforts in Sync?

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09 August 2012

Are Your Online and Offline Efforts in Sync?

Here's my Fundraising Ninja column in this month's FundRaising Success magazine, Are Your Online and Offline Efforts in Sync?.

Teaser: "Many organizations today have falling direct-mail response rates and little or no increase in online giving. Those are the Great Compromise organizations.

Others have stable (even improving) direct-mail results -- and skyrocketing online giving. Those are the ones not shackled by the Compromise."

Posted by Jeff Brooks on 09 August 2012 at 08:19 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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