Boring tips for a great website

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29 August 2012

From John Haydon's blog, Ten Ways To Make Your Nonprofit Website Simply Awesome:

Professional Design
Intuitive Navigation
Fewer Choices
Good Redirects
Consistent Page Layouts
Pictures of People
Mobile Versions
Answers to Common Questions
Strong SEO
Sharable Content

Note that few of these things are all that sexy. Just good-old getting stuff right.

Probably the most impactful item on the list is the least "exciting": #9. Search engine optimization (and/or search engine marketing) requires a lot of not-visible, highly detailed, downright drudgery -- but it can really drive a lot of the right people to your site for the right reasons.

It's almost always that way: The things that make the most difference for your organization are the least glamorous. The big success stories are from organizations that understand that, not the ones that chase the fad of the moment or sexy, thrilling wonder-drugs.

Posted by Jeff Brooks on 29 August 2012 at 06:31 in Net Stuff | Permalink

Technorati Tags: fundraising, nptech

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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