Even if yours is not a religious organization, your donor file is filled with people of faith. Religious people dominate the ranks of donors. That's just the way it is.
If you're in a Western country, the large majority of those religious donors are Christians.
We know from experience that using Bible quotations generally has a positive impact on Christians, increasing their motivation to get involved. But what can you do if you're a non-religious organization, have a lot of non-religious donors, and quoting Scripture would simply be inappropriate for you?
Here's help from Sean Triner's blog: Christian Language for non-Christians.
... look at some the Bible sayings (or interpretations of sayings) that have come into everyday use. Many Christians will relate to the sayings, but non-Christians are unlikely to recognise the saying as a quote from the Bible. Provided it is a good quote, in context, and helps the appeal it is therefore likely to have a net positive impact.
Here are some possibilities:
- "Go the extra mile" (Matthew 5:41).
- "Salt of the earth" (Matthew 5:13).
- "It is better to give than receive" (Acts 20:35).
- "It's like feeding the 5000!" (Matthew 14:13-21).
- "United we stand, divided we fall" (Matthew 12:25).
(And "God helps those who help themselves" is not in the Bible.)