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You're managing to get people to your landing page, but they just aren't following through by giving. Here's some help from the Duct Tape Marketing blog: How To Create A High Converting Landing Page.
It's aimed at commercial landing pages, but it's still good advice:
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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.
At last, the book you really need to read about fundraising. I wrote it for you: All the stuff you wish you (or your boss) knew about fundraising that motivates donors to give, give frequently, and give joyfully.Blogroll
The Agitator
You are right about images and video. These are more effective than anything else. In fact the right images will be powerful enough to remain with the visitors long after they are gone.
If they want to give but cannot do so at that time, the image is what will remind them to return. Today's visitors are more web savvy. They browse the internet from their computers and phones. This has made them become accustomed to getting the information they need quickly and non profits must cater to that.
Posted by: Beth@lunarpages | 20 November 2012 at 11:47