How to make a better thank-you page

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09 October 2012

What do your donors see after they complete an online gift?

A thank-you page, I hope.

And you can do some cool things with that page beyond thanking. You can give donors paths to more engagement. The moment for more engagement is ripe just after they've given.

The KISSmetrics blog has some ideas for this at 10 Ways To Increase The ROI Of Your Thank You Page:

Ask Readers to do a Survey
Ask Readers to “Tell Us More about Yourself”
Ask for Feedback
Add Links to your Best Content
Display Testimonials
Show a Video
Display a Promotion
Ask them to follow you on Social Media
Ask them to Share your Site
Participate in your Community

Posted by Jeff Brooks on 09 October 2012 at 07:29 in Net Stuff | Permalink

Technorati Tags: fundraising, nptech

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My No.1 would be "Personalize it".

You've just recorded the donor's name, why not use it to thank each donor by name? You might even be able to feed back a little more if you've recorded more. How their money will be spent, for example.

Jules

Posted by: Jules Brown | 09 October 2012 at 12:01

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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