How to mess up your email fundraising

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05 October 2012

Here's a helpful post from Frogloop: Six Online Fundraising Appeal Goofs to Avoid:

The first call to donate money with a hyperlink is buried five or six paragraphs in the fundraising appeal.
Underlining sentences that have a call to action with no hyperlinks to donate.
Hyperlinks don't work.
Not including a donate link in a fundraising message re-forwarded to your online donors as a reminder.
Sending several fundraising appeals over the course of a week.
Putting the world's weight on your donor's shoulders with large and unattainable goals.

I'm not so sure about #5. I've seen a number of cases where emailing several appeals on a very quick cadence works quite well. It's probably something for further testing and research.

Posted by Jeff Brooks on 05 October 2012 at 07:57 in Net Stuff | Permalink

Technorati Tags: email, fundraising, nptech

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