Here's a straightforward look at some of the things that often go wrong in fundraising, at the Fundraising Trend Spotter blog: What are the barriers to successful fundraising appeals?
Here are the common errors of poor-performing appeals:
- They fail to respond to the readers' unspoken questions.
- They lack of clarity about what they are asking the reader to do.
- They lack cohesiveness.
- They lack authenticity.
- They're difficult for the donor to respond.
- They have un-engaging copy.