Podcast: The Fundraiser's Guide to Irresistible Communications

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11 October 2012

Podcast: The Fundraiser's Guide to Irresistible Communications

After an embarassingly long hiatus, Fundraising Is Beautiful takes a look at the new book The Fundraiser's Guide to Irresistible Communications: How it can help you raise more money for your cause, and why it may be the most important book ever published. The book is available at:

Amazon
Amazon UK
Emerson & Church (go here if you're ordering in bulk)

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you'll find several listening and subscription options.

Or subscribe with iTunes:

Posted by Jeff Brooks on 11 October 2012 at 07:56 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger

Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

Blog policies

Podcast:

Instead of talking at donors, TrueSense is proving it's smarter to listen. Asking donors how they prefer to give. Because we’re about creating relationships and building trust and communicating honestly and powerfully. One to one. Want to talk fundraising? Drop me a line.

Read the book!

At last, the book you really need to read about fundraising. I wrote it for you: All the stuff you wish you (or your boss) knew about fundraising that motivates donors to give, give frequently, and give joyfully.

Some of what you'll find here may seem contrarian. It's not. It's proven, tested, real-life stuff that actually works. If you care about fundraising, about your donors, and about supporting your cause, you need to read The Fundraiser's Guide to Irresistible Communications by Jeff Brooks.

Read more about the book.
Order it from Amazon.
Order it from the publisher (best deal for bulk orders).

Future Fundraising Now

How to do fundraising right. Starting now.

11 October 2012