Another excellent cartoon from Marketoonist: six types of advertisements
"Full of itself" is one of the main root causes of stupid nonprofit ads. Here's the recipe:
- An abstract idea.
- Lots of pretention.
- A large production budget.
- Non-measurable goals.
- An agency or production house that really wants to in an award.
You end up with pointless eye-candy.
Don't let it happen to your organization.
In case you haven't seen the ridiculous "chairs are like Facebook" ad, here it is: