Is your fundraising full of itself?

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12 November 2012

Another excellent cartoon from Marketoonist: six types of advertisements

"Full of itself" is one of the main root causes of stupid nonprofit ads. Here's the recipe:

An abstract idea.
Lots of pretention.
A large production budget.
Non-measurable goals.
An agency or production house that really wants to in an award.

You end up with pointless eye-candy.

Don't let it happen to your organization.

In case you haven't seen the ridiculous "chairs are like Facebook" ad, here it is:

Posted by Jeff Brooks on 12 November 2012 at 08:08 in Fundraising | Permalink

Technorati Tags: advertising

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Since when is Facebook a nonprofit organization? They don't need to market them selves but if they choose to do it anyway this it how it should be done. Everyone already knows about the function, everybody knows how to sign up, they just need to be a little bit inspired.

Posted by: Robert H | 15 November 2012 at 02:15

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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