Here's what some of the reviews are saying about The Fundraiser's Guide to Irresistible Communications:
... order several copies -- especially extras for your CEO, program folks and key board members. I guarantee it'll soon have a dog-eared, underlined and well-worn place on your bookshelf, providing tested ammunition to counter all the copy-related nonsense you encounter.
... a quick, two-hour read and is packed full of useful tips and reminders of how to do direct mail fundraising.
This book is packed with real, tested tips, not ephemeral theories. Ignore them at your peril.
Admirably clear and easy to read. Jeff practices what he preaches.... the book will take you to a pretty great place, where hopefully you feel proud to be a fundraiser. And lucky. And equipped to fundraise well.
... a must-read for everyone who is serious about raising money. It contains dozens of simple, practical ideas that you can easily implement for big results.
... chock-full of down to earth advice for boosting the effectiveness of fundraising appeals. There's little or no theory, no research citations, just practical techniques Brooks has learned from 20 years in the fundraising trenches. This book is a must-read for anyone raising money for nonprofit causes.
Andrew S. Rogers, a Top 1,000 reviewer on Amazon:
So much of what makes good fundraising effective is counterintuitive. The good fundraiser has to set aside her preferences about what looks best, or sounds best, or is the "right" way to describe a problem or a program or a solution. Instead, she must be willing to inhabit the mind of the donor, and be able speak to that donor in a special, even unique, way. Many of those other authors resent that fact. Jeff celebrates it.
... fascinating and unpredictable. There is nothing else like it in the how-to book market (and I buy them all, out of desperation). Jeff's new book is a gift to the nonprofit world. Buy it. Learn from the very best.
What's the chance that all these smart people are wrong? Get your copy today!
The Fundraiser's Guide to Irresistible Communications is available at Amazon, Amazon.co.uk, or from the publisher (best bet if you're ordering in bulk -- which, of course, is a very wise thing to do!)