Does someone in your organization have an inflexible belief that telemarketing is the root of all evil? You aren't alone, and it's probably costing you a lot of revenue.
A take on the good side of telemarketing at the Hilborn blog: Ignore the naysayers; telephone canvassing works.
Yes, it turns out that you can survive telemarketing. It won't trigger a mass exodus of donors, a riot, a lawsuit, or some other public humiliation. And it might -- if you use it well -- engage a lot of donors and encourage them to give:
Using the phone ... allows one-to-one communication that informs, engages, and educates your donors. It reinforces the idea of giving more, more often, and becoming more involved in the causes they believe in. Giving just once is nice, but a genuinely committed donor will support you time after time.
It's a mistake for anyone think that because they hate telemarketing, everyone else does too. An expensive mistake.
Jeff Brooks, creative director at 
Couldn't agree more Jeff! It's such a shame to see the huge amount of telephone campaigns that aren't given the go-ahead because of the inflexible beliefs around tele-fundraising. The negative news this week surrounding peoples attitudes towards the phone hasn't helped either! We've seen first hand the hoops that charities have to jump through to use the telephone; so we've recently been speaking about the importance of the phone at conferences and have even wrote a blog offering advice for any charities building a case to use the phone, looks like there's a few of us talking about this issue this week ;-) http://pellandbales.wordpress.com/2012/12/
Posted by: Bethan Holloway | 19 December 2012 at 11:21