« Science: Reading a story is like living it | Main | Post Sandy drop in giving? Not if you've been doing your job »

04 January 2013

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

I don't know, Jeff. After seeing that ad, my next ham and eggs breakfast is going to slide down just a little harder. Beneath the music, it was a hard-hitting documentary.

I disagree, Jeff. I think the ad is very powerful and don't feel confused by the message. I think most people feel that it is hopeless trying to change the way farm animals are treated. I interpret this ad as saying that even though it will be a hard fight, it is possible -- it's a wake up call for us to break through our complacency and hopelessness. Thanks for sharing it -- I want to give them money!

I'm a huge supporter of animal rights but this advert made me cringe, it is ridiculous. It must have taken a lot of time to create that flying pig and those singing animals, it just looks stupid. I love the work Animals Australia does, but this is laughable.

I tend to go with the conspiracy theory. The meat industry paid for the ad hence the (in their eyes) rather clever subliminal message. Or perhaps I'm just too cynical.

Grumpy Old Fundraiser

The comments to this entry are closed.

What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

Enter your email address:

Delivered by FeedBurner

Subscribe with the reader of your choice
Subscribe
About the blogger
JeffJeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

Blog policies
TrueSense logo
Instead of talking at donors, TrueSense is proving it's smarter to listen. Asking donors how they prefer to give. Because we’re about creating relationships and building trust and communicating honestly and powerfully. One to one. Want to talk fundraising? Drop me a line.
Writing for fundraisers

Words2Moneybook Admit it: Fundraising writing is weird.

So many people get thrown into the work of writing fundraising without ever being told about the weird they need to live with -- and master -- if they're going to succeed.

Until now. How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing by Jeff Brooks, is specifically and tightly aimed at helping you write better fundraising. Including things like ...
  • Specifically how to ask.
  • How to use rhyme to make your message more memorable and persuasive.
  • How to tell stories that motivate donors to give.
  • How to meet donors' emotional needs.
  • Whether you should use guilt as a motivator.
Whether you're working on your very first fundraising writing assignment or you're a seasoned veteran ... whether you want it for yourself or need to show someone else how the pros write fundraising -- or both -- this is a book you should order today.
Irresistible fundraising!
TheFundraisersGuide Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.

Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today from Amazon.

Branding can boost fundraising

MoneyRaisingNonprofitBrand Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think! If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.

Popular series

stupid nonprofit ads

Uncle Maynard's

Jeff's Inferno

Blog powered by Typepad