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04 January 2013


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I don't know, Jeff. After seeing that ad, my next ham and eggs breakfast is going to slide down just a little harder. Beneath the music, it was a hard-hitting documentary.

I disagree, Jeff. I think the ad is very powerful and don't feel confused by the message. I think most people feel that it is hopeless trying to change the way farm animals are treated. I interpret this ad as saying that even though it will be a hard fight, it is possible -- it's a wake up call for us to break through our complacency and hopelessness. Thanks for sharing it -- I want to give them money!

I'm a huge supporter of animal rights but this advert made me cringe, it is ridiculous. It must have taken a lot of time to create that flying pig and those singing animals, it just looks stupid. I love the work Animals Australia does, but this is laughable.

I tend to go with the conspiracy theory. The meat industry paid for the ad hence the (in their eyes) rather clever subliminal message. Or perhaps I'm just too cynical.

Grumpy Old Fundraiser

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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JeffJeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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