Do you sometimes wonder why your donors don't get it?
You try and try to show them how important and transformative your cause is -- but response is low, donors are lapsing away, and you can't seem to break free from the recession...
Why don't they get it? What can you do to make them see?
Maybe it's you who doesn't get it.
Maybe you've been speaking to yourself and not to them. Maybe you're trying to persuade yourself, not them.
Fundraising is not about showing your greatness and hoping they'll agree and climb aboard your bandwagon. It's about showing how you belong on their bandwagon.
You can't change the way other people think. But you can change the way you communicate.