If you produce a newsletter and it's not bringing in revenue, you need to see this video at Movie Mondays for Fundraising Professionals.
It features my podcast partner Steven Screen, recounting what he did to a nonprofit donor newsletter to increase its revenue from $500 to $35,000:
Here's how you do it:
- Write for one person -- don't address a large audience.
- Make it about the wonderful things that have happened because of the donor.
- Design for skimming.
Believe me, it works.