If you've ever tried to come up with a fundraising idea that would motivate "everybody" to give, you know how it has gone. Reaching everybody is a silly goal. Like telling a joke that everybody will find funny.
Seth Godin's blog encourages us to focus, at For the one person who didn't get the joke:
... the ability to say, "It's not for you," is the foundation for creating something brave and important. You can't do your best work if you're always trying to touch the untouchable, or entertain those that refuse to be entertained.
Your fundraising messages -- especially your most effective ones -- clearly exclude most people. That's not a shortcoming or a mistake. It's smart fundraising.
If you're trying to reach "everyone," you're probably reaching no one.
Jeff Brooks, creative director at 
Very true! You can't please everyone, so just focus on those that you can. Fundraisers that truly know their target market are the most successful. If you aren't seeing the results you would like, its time to reexamine your fundraising strategy and maybe ask participants why they did or did not donate. Thanks for sharing!
Posted by: ShopBidGive | 27 February 2013 at 13:21