If you're part of that tiny, isolated tribe that has not yet read The Fundraiser's Guide to Irresistible Communications, you might want to take heed to the thoughts to two top bloggers' reviews.
Sean Triner, writing at FundraisingBooks.net:
This is a book of unarguable, universal fundraising truths that apply in every country or culture I have ever worked in....
Joanne Fritz at About Nonprofit Charitable Orgs:
...here's my call to action: buy Jeff's book! And then start looking for the abstractions in your communications, and go for the literal instead.
Discover what these nonprofit thought leaders have discovered!
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