Here's what early readers of The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving have to say about this new book...
... the richest explanation I've ever read of how to connect profitably with the hearts of donors. This is a 'desert island' book for fundraisers: if you could only take one, this would be the one to take.
Roger Craver, The Agitator:
... an extraordinarily sensible guide for nonprofits intent on transforming their fundraising without torpedoing their future.
Tom Harrison, Russ Reid:
Every nonprofit executive should read this. It can save your organization both unnecessary expenses and lost revenue, and help you grow.
Jann Schultz of Project HOPE:
... should be required reading for every charity fundraiser, nonprofit communications staff member, and the agencies that work with them.
... takes you on a journey that could literally save your cause. A must-read for fundraisers, PR and marketing people, as well as CFOs, CEOs, and board members.