Your nonprofit website does a lot of things. If you want it to be helpful to your fundraising, make sure it has these three elements:
- Information that tells them they can trust you.
- A clear statement of what you do.
- Easy-to-use donation form(s).
That's not a complete list of everything you should have -- just three musts you shouldn't let slip. These things will help you raise more money, both online and offline.