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03 June 2014

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Jeff... I love this!!!! The interesting thing is... I'm somewhat of a stickler on a lot of things when it comes to writing. But I also know in fundraising, there's a time to break rules. Your book has been invaluable to me. After sharing some of your nuggets with a new client, he went out and bought several copies of the book to share with his team. Thank you for your contribution to the world of fundraising!

Great post Jeff! Is there a grammar rule you never break because you had a grandmother (read, potential donor!) who always insisted on it?

For me, it's the sentence fragment. I've seen some really engaging writing in annual reports and other places that use sentence fragments. But every time I try to slip one in, someone during the editing process calls me out on it. I've since stopped trying to use them. I'm guessing that my readers/donors are probably getting tripped up by those sentences too. Even though I like them for emphasis :)

Wow if you are going to teach us grammar your grammar needs to be better.

Your point number two is a hash and needs to be fixed.

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger
JeffJeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff.brooks [at] truesense [dot] com. More.

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Instead of talking at donors, TrueSense is proving it's smarter to listen. Asking donors how they prefer to give. Because we’re about creating relationships and building trust and communicating honestly and powerfully. One to one. Want to talk fundraising? Drop me a line.
Branding can boost fundraising

MoneyRaisingNonprofitBrand Is branding evil? Of course not. It only seems that way sometimes because it is so often wrongly applied to nonprofits.

Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think! In this ground-breaking new book you'll find out...
  • Why commercial-style branding is so destructive when applied to nonprofits.
  • The 7 essential elements of a successful fundraising call to action that will motivate donors to give.
  • How to find and use images that remind donors why they care about your cause.
  • How to become your donors' favorite cause and set your organization apart in their hearts and minds.
If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.
Irresistible fundraising!
TheFundraisersGuide Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.

Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today from Amazon.


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