Do you have what it takes to be a game-changer like charity:water?
Yes, you absolutely do.
The real question is are you willing to do what charity:water does?
Most organization are not.
Here's what charity:water does that's different, according to npENGAGE, at So, You Want to Be like charity:water? They don't spend all their time and energy describing and explaining themselves. They focus on telling stories about their donors:
Most of us in America don't know what it's like to not have access to clean water, but by telling meaningful stories -- stories of those in need and stories of the supporters giving up their birthdays to help -- they help us relate to a community in Africa.
Please let that sink in a bit.
They aren't trying to raise funds by "educating" people about the problem of water in poverty areas. They aren't spamming people with their elevator speech. They aren't sticking to some brand guidelines version of bragging about their effectiveness.
They're telling stories about donors who experienced the joy of doing something positive about a big problem.
That may not go a long way to deepen people's knowledge about the issue, and it may not add a lot of points to the public's regard of the brand.
But it does show potential donors that giving to charity:water is fulfilling, life-affirming, and fun. And I'll bet that not only raises more money -- but also educates and informs more than all the well-intentioned lecturing, bragging and brand-guided chest-thumping in the world.
Is your organization willing to stop trying to make the case that you are cool, exciting, unique, effective, etc. and instead start bragging about how cool, exciting, unique, effective, etc. your donors are?
That's one of two things that charity:water does to change the fundraising game. (The other is a powerful, specific, understandable call to action.)
Any organization that wants to do this can do it. That includes yours.