Social proof is among the most persuasive elements for fundraising: The sense that other people, lots of them, have already given. That I'm not the only one considering this decision to give. That when I give, I'll join a tribe of smart, wonderful people.
From The Daily Egg, 5 Social Proof Tactics You Can Use Right Now:
- Testimonials (donors telling why they gave)
- The Results Earned or Clients Served (information about beneficiaries)
- Case Studies
- Press mentions
- Tell your own story
Use these things in your fundraising to help your donors see that giving to you is something people really do.