Telling stories that move donors to action is not easy. In fact, a lot of otherwise good stories get torpedoed by simple errors, such as these pointed out by John Haydon at 5 Biggest Nonprofit Storytelling Mistakes to Avoid:
- Bragging about your nonprofit. (If your story is just a vehicle for bragging about your awesomeness, it's really not a story at all.)
- No protagonist. (The stories that move people the most are about one person and their struggle.)
- No problem. (Struggle, problem, conflict. It's not a story without.
- No payoff. (A real story goes somewhere.)
- Jargon. (It's easy to use your own ways of talking about your cause and thus become incomprehensible to your donors.)